What's everyone running from?

While perusing the Web 2.0 Conference track, I noticed that a lot of the sponsor logos seem to be on the run...















I assume the running humanoids (and swimming cephalopod) are intended to represent that the companies in question are agile, responsive, and leading the pack- but clustered together, they leave me with the impression of an industry fleeing an unseen, Gojira style threat.


Well, whatever the reason, it beats a logo depicting a bunch of Playskool peg-people breaking and entering...